中西方设计作品,中西方设计相同之处,中西方设计差异对比,中西方设计的相似的概念有哪些<br> <p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">在Quora上有一个问题“为什么中国的网站和软件界面总是很复杂，而英语网站，比如谷歌，linkedin和推特却简单很多？”</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">同样类型的互联网产品，欧美国家的界面普遍都会更加简洁一些。反观中日韩这些东方国家，整体的产品界面都更加拥挤。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">【【微信】】 淘宝</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">【【淘密令】】 微博</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">为什么会出现这种情况呢？</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">语言差异</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">中文与英文的差异，决定了思维的差异</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">1、中文都是方块字，每个字符都有含义，可以包含很多信息。所以中国的用户可以具备在小范围内吸收大量信息的能力。而对西方用户来说，这可能看起来很混乱和困惑。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">英语表音，汉字表音形意。同样的只有一个字，汉字的信息含量非常大。比如“哎”字有很多含义，而英语一个字的含义信息有限。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">2、东方文字里不需要标点、符号、空格和大写字母。这会导致语言缺乏视觉侧重，而英文相比较中文可以有更多的节奏感。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">3、中文比英文短很多，可以横排可以竖排、可以从左到右、可以从右到左，排版的灵活度很大，而英文App就会收到很多束缚。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">环境差异</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">环境会潜移默化的影响人的思维</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">1、在我们这种高信息量的文字体系下，东亚国家的城市人口密度恰好是非常高的。在拥堵的城市里，我们的日常所接触到的文字密度是极大的。比如香港的街道，街上布满了密密麻麻的文字信息。而纽约街头，文字信息就小很多。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">香港街头</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">纽约街头</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">2、浏览网页就是跟逛街一样，中国人看到淘宝这种排版，是符合他们心里对购物的预期，因为商城本身就是琳琅满目的。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">用户不会觉得乱，而是觉得很热闹，干什么都很方便。相反的，欧美人看眼淘宝，他们的信息处理体系会觉得超负荷，无法思考。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">3、中国人很喜欢凑热闹，欧美人喜欢安静，喜欢独处。发展到极端的例子是芬兰，人与人之间排队相隔1米。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: 700; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">地域差异</span></p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">环境会潜移默化的影响人的思维</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">1、中国的市场巨大，任何功能只要有受众，都有可能因为长尾效应，成长成独立的产品线。所以大家都愿意去尝试做任何新功能，只要这个功能有受众。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">在中国，1%的人喜欢你的产品，那就是有1500万的用户量，是伦敦人口的2倍。相比较国内，国外的用户数跟国内产品根本不是一个量级，支持一堆没人用的功能在收益上是非常划不来的，所以欧美很少有产品，能做成中国这种规模的平台。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">2、中国的市场是全球竞争最激烈的市场，想要在这个市场脱颖而出，先不说其他公司，就是在公司内部都要打败好几个竞品小组。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">所以在这种高压环境下，很多的产品都背负着高额的KPI，如何提高点击量、活跃度、浏览量就是最终的目标，即使因此而牺牲用户体验也无所谓，牺牲所谓的信息负荷量，信息识别度，去迎合需求，而刚好如前文所说，中国的信息消化能力是非常强的，所以中国的用户能非常快的就习惯这样的设计。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; word-break: break-word;">3、中国和欧美技术发展的历史轨迹不同。我们回头看互联网产品的发展史，会发现所有的互联网网站，早期都是以文字链为主，为的是减少页面体积，提升加载速度。</p><p style="margin-top: 1em; margin-bottom: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit;<br>..168互助平台,168互助平台,天猫 618 活动组队,在2023 618天猫年中大促微信互助群500人里，我们一起完成助力活动和分享，加入我们，一起度过有意义的618淘宝狂欢节时光！