<br><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l itial; border-color: initial; border-image: initial; text-align: center; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><strong style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #FF0000; --tt-darkmode-color: #FF0C00;">淘宝用户数量居电商平台首位</span></strong></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">两个多月前，阿里创始人马云召集淘天集团各业务负责人，召开了一场小范围内的沟通会。</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">当时他指出，接下来是淘宝而不是天猫的机会，阿里电商应该回归淘宝、回归用户、回归互联网。</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">过去，无论是知名品牌还是个体工商户，都能在淘宝上销售商品和服务，用户能想到或想不到的各种小玩意，都有机会在淘宝上找到，消费体验极佳。</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">而回归淘宝、回归用户，意味着淘天集团将用更大的力度扶持中小商家，拥抱用户的广泛需求。</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><strong style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">两个月后的今天，马云提出的变革，已经收获成效。</span></strong></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">据【【微信】】报告显示，淘宝APP的平均日活跃用户数达4.02亿，今年6.18大促期间，总活跃用户数达9.15亿，稳居电商平台第一位，并将领先优势扩大至2.5亿。</span></span></p><div style="max-width: 100%; color: rgb(34, 34, 34); font-family: arial; font-size: 18px; text-align: justify; box-sizing: border-box; margin-top: 18px; margin-right: 0px; margin-bottom: 18px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-l itial; border-image: initial; text-align: center; ">图源：【【微信】】</p></div><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">最新监测数据显示，今年3月以来淘宝APP日活用户数已连续5个月高位增长，</span><strong style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">是目前行业中唯一日活用户数量突破4亿的电商平台。</span></strong></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">无独有偶，高盛的研报同样显示，在三大综合电商平台中，淘宝用户活跃度达到45%，增速位居电商类app第一。</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">第三方监测机构MoonFox也公布数据，主流电商APP在2023年二季度月活数据攀升明显，淘宝环比增幅最为明显，月活总数逼近8.77亿。</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><strong style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">不同的数据，共同验证了一个事实：淘宝的用户活跃度，重新回归行业首位。</span></strong></span></p><div style="max-width: 100%; color: rgb(34, 34, 34); font-family: arial; font-size: 18px; text-align: justify; box-sizing: border-box; margin-top: 18px; margin-right: 0px; margin-bottom: 18px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-l itial; border-image: initial; text-align: center; ">月狐数据截图，图源：电商报微博</p></div><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">实际上，从2020年开始，拼多多和短视频平台就已经开始侵蚀淘天的用户活跃度。</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">数据显示，从2021年2月拼多多日活跃用户首次超越手淘后，从2022年2月到2023年2月整整一年的时间里，拼多多的每日活跃用户数量一直高于淘宝</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">这一切，在今年发生了改变。</span></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><strong style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #000000; --tt-darkmode-color: #A3A3A3;">目前淘宝的活跃用户数量已经成功反超拼多多，背后的诸多因素值得我们去探寻。</span></strong></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l itial; border-color: initial; border-image: initial; text-align: center; "><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><strong style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px;"><span style="max-width: 100%; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; color: #FF0000; --tt-darkmode-color: #FF0C00;">马云为淘宝天猫明确方向</span></strong></span></p><p style="margin-top: 20px; margin-right: 0px; margin-bottom: 20px; margin-l g: border-box; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-image: initial; "><span style="max-width: 100<br>..闲鱼互助群2023,闲鱼互助群2023,天猫互助群微信免费加入最新微信,这个618 理想生活狂欢季微信小程序互助群最新是一个淘宝618 狂欢节，大家在这里互相交流，加入我们，一起玩转2023 天猫618 年中大促，开拓视野吧！