<br><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); text-align: right;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">文｜王崭</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); text-align: right;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">编辑｜斯问</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">淘宝的首页悄悄改了版。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">在一些消费者的手机上，淘宝首页第一屏的聚划算被一个名为“99特卖”的板块取代，主打便宜划算还包邮。一位近淘宝相关人士表示，99特卖频道可以理解为之前天天特卖的升级，正在从一个需要搜索的隐藏入口变成了首页频道入口，预计将在本月底全面上线。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">打开99特卖频道，除了之前天天特卖就有的限时秒杀和抢购，还出现了“N元任选”，用户可以花费3元或者9.9元购买3件商品，还能花费更低的价格购买众多白牌商品。</span></p><div style="box-sizing: border-box; margin: 0px 0px 18px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; position: relative; text-align: center; font-size: 14px; line-height: 20px; color: rgb(153, 153, 153);">不同的首页呈现</p></div><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">这不是淘宝第一次瞄准低价。之前，淘宝就通过淘特（淘宝特价版）APP汇聚了众多工厂和商家，发挥供应链优势，针对下沉人群做到更加精细化的运作，吸引不同的用户。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">今年，面对新的竞争格局，淘宝开始回归主体，注重运营MAC（月活跃消费者）和DAC（日活消费者），想要服务好平台内的现有用户。2022年8月，阿里巴巴集团董事局主席、CEO张勇就在财报会上表示，“10亿消费者已经覆盖了中国几乎所有的活跃消费者，我们希望能够服务好这些消费者，做好他们分层、分类运营，提升每一层用户的钱包份额”。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">首页改版，推出99特卖，背后是流量入口逻辑的重建和利益的变化。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">在今年制定的淘宝2023年五大战略中,“价格力”是关键。此举被认为是“价格力”在平台的落地，用低价和物美价廉的商品来吸引用户，同时为之前汇聚在淘系生态内的供应链商家提供新的流量入口，打造新的机会。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">99特卖频道仍在灰测阶段，有一些用户的淘宝首页已经出现了这个频道。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">在小红书、微博等社交平台上，一些用户展示出了改版后的相关页面，有些首页出现了淘宝直播、99特卖和淘鲜达频道入口，有些则只有淘宝直播和99特卖频道入口，一位用户告诉《电商在线》，自己所在的地区之前就没有开通淘鲜达服务，所以主页才会只有两个频道。</span></p><div style="box-sizing: border-box; margin: 0px 0px 18px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; position: relative; text-align: center; font-size: 14px; line-height: 20px; color: rgb(153, 153, 153);">N元3件模式</p></div><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">点击进入99特卖，能发现频道内以白牌商品为主，主要分为特卖精选、早9集市和晚9集市三个板块，全场都在主打低价并且包邮。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">早9集市和晚9集市主要是秒杀和抢购模式，消费者能够在每天早上和晚上的九点抢购低价商品，而特卖精选频道内，主打的是N元封顶和N元3件模式。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">“N元封顶”的价格区间在4.9元―19.9元不等，商品最高价格不会超过封顶价格。而在N元3件模式下，3元或9.9元就能购买到3件商品，并且提供包邮服务。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">浏览99特卖频道就能发现，主要商品还是集中在日用百货、洗护、食品和3C配件等品类上，除了简单的商品图片展示，还穿插了短视频展示，能够更加直观呈现出商品的细节和特点。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">生活在浙江的琳琳在99特卖购买了擦汗带、鞋刷和收纳袋，最后只支付了3元，“之前我买一个鞋刷都要3元左右，而且还要在那家店凑够20元才包邮，99特卖里面3元3件还包邮确实很划算了”。</span></p><p style="box-sizing: border-box; margin-top: 20px; margin-bottom: 20px; padding: 0px; border: 0px; color: rgb(34, 34, 34); font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "WenQuanYi Micro Hei", "Helvetica Neue", Arial, sans-serif; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; letter-spacing: 1.5px;">不过琳琳也表示，虽然<br>..淘宝互助几次机会有效,淘宝互助几次机会有效,互助群名称,在我们的淘宝618 购物狂欢节淘宝互粉是什么里，我们分享了很多关于2023 天猫618 理想生活狂欢季的玩法。加入我们，升级助力组队！
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